WELCOME TO HSO AGENCY
HSO Agency is a Dublin based creative agency delivering video production, photography, branding, social media management and digital marketing services across Ireland.
We partner with brands, events and organisations that define exceptional experiences. From luxury hospitality and lifestyle brands to sporting events, equestrian organisations and heritage businesses, we create impactful content, strengthen digital presence and tell stories that inspire engagement and build lasting connections.
THE AGENCY
At HSO Agency, we combine creative production with strategic marketing support to help ambitious brands stand out in competitive markets.
PHOTOGRAPHY
VIDEO PRODUCTION
If you’re seeking exceptional content for social media, a premium brand showreel, or breathtaking visuals to showcase your product, HSO Agency delivers beyond expectation.
Our specialist team of videographers and photographers go further than the ordinary, capturing cinematic, performance led imagery that reflects the sophistication and allure of the automotive and luxury lifestyle world.
DESIGN AND
BRANDING
HSO Agency offers refined, on demand creative support across social media design, premium presentations, high end leaflets, brochures, and more.
Our HSO Design & Branding Packages are ideal for clients with a defined brief and budget providing a clear, streamlined quote and a seamless, luxury level creative process.
Precision, elegance, and exceptional execution, delivered exactly when you need it.
WEBSITE
AND RETAINERS
At HSO Agency, we offer ongoing retainers for clients who want every element of their online presence expertly designed, managed, and maintained.
We craft high end, performance driven websites tailored to your brand and keep it evolving with monthly editorial content, strategic keyword updates, polished newsletters, and curated social media activity.
INDUSTRIES WE WORK IN
We specialise in industries where reputation, experience and storytelling are essential
Hospitality & Luxury Experiences, Lifestyle & Fashion, Sport & Performance, Equestrian & Country Living, Heritage & Irish Brands
FOUNDER.
HOLLY K SMYTH
Behind HSO Agency is Holly K Smyth, a creative director whose perspective has been shaped by an unconventional world.
From entrepreneurship at the age of eight to television and broadcasting in her early years, Holly’s path has long been rooted in storytelling.
Now, with almost a decade of experience, her work spans sporting governing bodies, motorsport, lifestyle and heritage-led brands - informed by a lifelong appreciation for movement, atmosphere and the details that quietly define luxury.
Beyond the agency, inspiration is found close to home through her equestrian lifestyle and ownership of an ex-racehorse, countryside heritage and involvement within British Superbikes.
HSO Agency was never created to follow trends, only to tell stories worth remembering!